Comparing Mixpanel vs. Ruby
Discover why leading ecommerce stores and teams choose Ruby over Mixpanel.
Learn Why Customers Abandon the Cart
Unlike Mixpanel, which focuses on event tracking, Ruby provides deeper insights into customer spending habits with Share of Wallet analysis. We help you understand how much customers spend with competitors, identify opportunities to increase loyalty, and optimize marketing strategies.
Why Ruby Wins
Share of Wallet
Ruby’s Share of Wallet analysis reveals how much customers spend with you versus competitors, helping you optimize marketing and boost loyalty.
Customer Sensitivity
Ruby’s price and promo sensitivity analysis shows how customers react to discounts and pricing changes, helping you optimize offers for maximum impact.
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Competitor Website Performance
Performance analysis tracks how your customers interact with rival sites, giving you insights to refine your strategy and stay ahead.
Dynamic Personas
Ruby’s dynamic personas adapt in real time, analyzing behavior to refine targeting, personalize messaging, and improve marketing efficiency.
Who We Are.
Transforming business
Driven by innovation, we focus on transforming business processes and empowering teams through cutting-edge solutions.
Pricing AI, trained on your data.
Join top teams and Fortune 500s.
Advanced Data Analysis
Uncover patterns and trends with AI-powered analytics, helping you make faster, data-driven decisions.
Scalable AI Models
Easily scale your AI capabilities as your business grows, ensuring your models evolve alongside your needs.
Seamless Integration
Integrate effortlessly with your existing tech stack, reducing setup time and maximizing productivity from day one.
Mixpanel Requires Hands-On Setup
Ruby does Not
Works Out of the Box
No assembly required.
No Human Needed
AI autonomously adjusts.
White-glove Support
Expert help when you need it, hassle-free.
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Accesible Pricing
For every company size.
Fully Secured Customer Data
No Compromises
GDPR Compliant
European Union
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CCPA Compliant
California
FAQ Why we are Better than Mixpanel
Any more questions?
Mixpanel focuses on event-based tracking within your website or app, analyzing user actions like clicks, page views, and conversions.
Ruby, on the other hand, goes beyond traditional analytics by integrating real-world purchase data, tracking customer behavior across multiple retailers, and enabling real-time marketing interventions (modals, SMS, email). This makes Ruby a more powerful tool for businesses looking to optimize their marketing with actionable insights rather than just data visualization.
Ruby collects and analyzes customer interaction data through its plugin, offering businesses valuable insights into customer behavior. These insights include customer base segmentation, tracking of retailers visited and time spent on their sites, online store conversion rates, and share of wallet across different merchants.
Ruby’s live intervention feature allows businesses to engage with customers in real-time through website modals, SMS, and email. Companies can customize messages, add branding elements (such as logos and CTA colors), and trigger interventions based on user behavior to prevent cart abandonment, upsell products, or offer time-sensitive discounts.
Ruby follows strict data protection protocols, ensuring compliance with GDPR, CCPA, and other relevant regulations. All collected data is anonymized and securely stored, with transparent opt-in mechanisms for users. Retailers receive aggregated insights without compromising individual privacy.
Try it for free.
Try Ruby for as long as you like with our free Starter plan. Purchase a paid Site plan for live interventions, more events, and unlock additional features.
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